the work

We were going to call the company A Bunch of Oral Health Zealots Doing Really Cool Stuff, Inc., but it didn’t fit on the business card. So DenTek it was. DenTek was founded in Petaluma, California, in 1984 by John Jansheski. John remains DenTek’s CEO and Chief Innovation Officer to this day. From its inception, DenTek has been focused on providing Innovative consumer oral care products. The company began with just one product, the Dental Pik, which was invented by John's father (a dentist — are you seeing a pattern here?)